Web Marketing 101

Expose Your Business

Use the tools provided in your website to:

1. Drive Traffic To Your Site
2. Showcase Your Business, Products & Services
3. Keep Your Customers Informed Of New Products & Services

Drive Traffic To Your Site Through Text Content

Use Keyword Marketing

Search Engines

Products and services are “searched out” today via the internet through the placement of information on large directories. Search engine services such as Google & Yahoo are used to access this information. The strategic placement of key words on your website that are relevant to your products and services will help potential customers find your website when they “Google” information related to you. The the more traffic you drive to your site, the higher you will rank in the listings and you want to be on the front page. Location keywords & links are taken care of by TownLife with the strategic placing of location links at the top of every site...TownLife Canada, Alberta, Pigeon Lake 

Place relevant “Keywords” in the following areas of your site:

• Web Pages: Fill your important pages full of detailed text about your products & services to help drive traffic to your site! You can use three pages (Home, About Us & Our Products & Services) to lay out the following info:

1. Who you are 
2. What You Do 
3. How You Do It 
4. How Much You Charge
5. Your Terms & Conditions
6. Your Hours Of Operation
7. How To Contact You

• Blogs : Write information articles relevant to your products and services such as I have done here. Use your Blog as a Web Information Log of your business products & services by writing short information articles. Insert them into your BLOG MODULE and the search engines will find them. Use relevant terms to your business and your rankings should improve.

• Document Library: Upload documents such as owners manuals to products, information brochures, price lists, business documents etc . The search engines can read them.

Use Link Marketing

• Resource List: Create a link list on your right hand sidebar using “Resources” (found in the “Resources” area of “Edit Page”) Watch the training video in the “Create New Page” area to guide you through “adding links”. Add links of resources you use to get the job done such as suppliers etc. Linking to popular websites will help increase your ranking.
• In Text Content: Ad resource links to relevant keywords within your content like...

“Our Websites offer Self Admin features”

Use E-Mail Marketing

Send a newsletter at lease once a month to let your customers know what’s new like added services, special deals, new products...whatever your business is currently doing to grow and prosper. Keeping your customers informed increases your chances of repeat sales. Access your e-mail newsletter through “Create or Edit”, Email Newsletter then fill in the blanks. Encourage customers to sign up for your newsletter and you can also enter subscribers in yourself. Automatic removal link is included in every e-mail sent from the TownLife servers keeping you totally “Spam Compliant” 

Use Event Marketing

Create events to announce where you will be and what you are doing like:

• Trade Shows 
• In House Sales
• Promotions
• Open House Events
• Meetings
• Parties

Watch the training video on “Creating an Event”

Use Photo Marketing

Showcase Your Business

Show your products to the World Wide Web by uploading them to your “Photo Gallery” Create albums and add unlimited pictures & relevant content. Describing your photos with relevant keywords help the search engines find you...they cannot read an image file.

If you follow this guide and use these handy tips, you will create a Dynamic Website and you will Expose Your Business To The World Wide Web...driving customers straight to your door!